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Digital Advertising Coordinator (Open )

  • New Orleans, LA
  • Full Time
  • Online Advertising
  • Entry Level

Position Summary:

The Digital Advertising Coordinator provides daily support for client campaigns, including research, set up, regular maintenance, and analysis. The Digital Advertising Coordinator coordinates with other team members to implement campaign strategies that align with client marketing goals and internal targets.

 

Essential Duties and Responsibilities:

  • Conduct demographic, keyword and other research related to campaign set up
  • Write ad copy
  • Set up online advertising campaigns
  • Analyze performance data and optimize campaigns for better performance
  • Monitor and manage online advertising budgets and develop budget recommendations
  • Understand advertising platforms and how to implement tactics in order to optimize and analyze campaigns without oversight from the Digital Advertising Manager for the following:
  • Facebook Fan building
  • Facebook Post Promotion
  • LinkedIn Display
  • LinkedIn Sponsored Updates
  • Ability to implement tactics identified by other team members for the following:
  • Google Paid Search
  • Bing Paid Search
  • Complete Quality Assurance (QA) reviews of other Online Ads team members work on the Facebook Advertising platform
  • Gather data and complete online advertising reports
  • Collaborate with Account Management team to fully understand client goals for each campaign
  • Obtain and maintain relevant certifications (Bing Search, Google AdWords Search, etc)
  • Report on campaign performance and progress to the Digital Advertising Manager and the Account Management team

 

Non-Essential Duties and Responsibilities:

  • Responds to special projects as requested by either the Digital Advertising Manager, Director of Operations, Senior Management or Clients.

 

Minimum Job Qualifications:

  • Relevant experience in communications or marketing
  • High level of attention to detail
  • Strong analytical and problem-solving skills
  • Skilled in MS Office, particularly Excel or Google Sheets
  • Efficient organizational and follow-through skills
  • Impeccable time management

 

Desired Qualifications:

  • Bachelor’s degree in Business, Marketing, Communications
  • Prior experience in the area of online advertising, including an internship, part-time employment or related projects
  • Highly proficient working on Mac computers and in Google docs, Google calendar

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**NOTE: This position reports daily to an office in New Orleans. Working remotely is not an option.** If you do not live in the New Orleans metro area, please explain your reason for wanting to move to New Orleans. **