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Product & Marketing Manager (Open )

  • New Orleans, LA
  • Full Time
  • Marketing
  • Experienced

Do you love to strategize and develop new products? Do you like to improve on existing products and then market them to the world?  If you have these characteristics and understand that products are solutions to customer problems, Search Influence wants you to join our Marketing team as a Product & Marketing Manager.

The primary objective for the Product & Marketing Manager is to support revenue growth through marketing and improving current product offerings, and by creating new products to offer to clients and prospects.

The ideal candidate is a curious individual who can look at a product and immediately think of ways to improve it to deliver more value to the customer.  If you are up to the challenge of helping Search Influence grow through developing products that solve our client’s marketing challenges, apply for this position today!

 

Our Product & Marketing Managers enjoy:

Ownership of the product roadmap: The Product & Marketing Manager is the resource for assuring that we have the right products with the right features to optimize the potential of the work that we do for our clients.  As new platforms emerge, or new ways to use existing platforms come to exist, Product & Marketing Managers are tasked with developing new products and ensuring our internal and external teams know about them.

Autonomy and team-oriented atmosphere: Daily and weekly team meetings, as well as our open office space, contribute to frequent and collaborative discussion of how we can all improve together. Product & Marketing Managers are allowed autonomy to make decisions for their projects and products.

Training & tools: We provide training on both our services and our processes, as well as tools to make your job efficient including custom software and CRMs in which client projects and tasks are tracked and organized.

Proven success in several industries and marketing platforms: We have successful clients across a spectrum of industries with a heavy hand in medical, education and tourism.

Essential Duties and Responsibilities:

Product Responsibilities:

  • Document and maintain the product roadmap (example products include SEO, digital advertising, and email marketing)
  • Conduct and analyze market research to inform and develop product and pricing strategies
  • Develop and execute strategies for internal product and feature adoption
  • Develop and execute strategies for external marketing and sales of new products
  • Collaborate with internal stakeholders to develop a product expansion plan, which includes strategic objectives and milestones
  • Monitor the competitive landscape of the online marketing industry
  • Monitor and analyze the performance and use of products
  • Solicit internal and external feedback, including speaking to current and prospective clients, and report findings to stakeholders
  • Work with internal departments to develop new products or new features for existing products
  • Serve as the primary source of product information on behalf of the company

Marketing Responsibilities:

  • Strategize and project manage marketing tactics to drive leads in target markets
  • Collaborate with team members across departments to execute tactics
  • Analyze and optimize marketing strategies to reach prospective client inquiry goals and team new revenue goals
  • Craft conversion-focused creative and technical content in support of marketing and sales including emails, press releases, presentations, social media posts, landing page, and website content
  • Apply an astute and critical eye to all marketing materials (online and offline) to assure it is a professional and current representation of Search Influence’s brand

Vendor Management Responsibilities

  • Responsible for direct management of vendors around product additions and improvements
  • Identify and cultivate providers for new deliverables and tools
  • Monitor and communicate vendor feature and product improvements

 

Requirements:

  • Previous experience in marketing
  • Previous experience in product or project management
  • Bachelor’s degree or equivalent work experience
  • Passion for trends and innovation in the online marketing industry
  • Exceptional written and verbal communication skills; including phone and email
  • Strong analytical and problem-solving skills
  • Strong follow-through, organization, and project management skills
  • Excellent research skills
  • Match our company values: Collaborative, Hungry, Agile, Reliable, Genuine, Effective, and Dedicated

 

Desired Qualifications:

  • Masters degree or equivalent work experience
  • Ability to work under minimal supervision and as part of a team
  • Experience with Hubspot or similar

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NOTE: This position reports daily to an office in New Orleans. Working remotely is not an option. If you do not live in the New Orleans metro area, please explain your reason for wanting to move to New Orleans.*